Crowdsourcing for goodness sake: Impact of incentive preference on contribution behavior for social innovation

Advances in International Marketing

Volumn 23, Issue , 2012, Pages 137-159

  Füller, Johann ^a   Hutter, Katja ^a   Fries, Mirijam ^a  

^a NONE

Author keywords

Communities; Idea and design contests; Social innovation; User generated content

Indexed keywords

EID: 84886010791     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1108/S1474-7979(2012)0000023010     Document Type: Article

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