Organizational virtual communities: Exploring motivations behind online panel participation

Journal of Computer-Mediated Communication

Volumn 10, Issue 4, 2005, Pages

  Daugherty, Terry ^a   Lee, Wei Na ^a   Gangadharbatla, Harsha ^a   Kim, Kihan ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; SOCIAL NETWORKING (ONLINE); SURVEYS; VIRTUAL REALITY;

ANALYSIS OF DATA; FUNCTIONAL THEORY; MARKETING RESEARCH; ORGANISATIONAL; SENSE OF COMMUNITY; SOCIAL INTERACTIONS; THEORETICAL FRAMEWORK; VIRTUAL COMMUNITY; WEB-BASED RESEARCH;

MOTIVATION;

EID: 24144449002     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2005.tb00272.x     Document Type: Review

References (40)

1. Abelson, R. P., & Prentice, D. A. (1989). Beliefs as possessions: A functional perspective. In A. R. Pratkanis, S. J. Breckler, & Ag. G. Greenwald (Eds.), Attitude Structure and Function (pp. 361-381). Hillsdale, NJ: Erlbaum.
2. Allen, C., Kania, D., & Yaeckel, B. (1998). One-to-one web community. In C. Sullivan (Ed.), Internet World - Guide to One-to-One Web Marketing. New York: John Wiley & Sons, Inc.
3. Bagozzi, R., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16 (2), 2-21.
4. Balasubramanian, S., & Mahajan, V. (2001). The economic leverage of the virtual community. International Journal of Electronic Commerce, 5 (3), 103-138.
5. Bosnjak, M., & Batinic, B. (2002). Understanding the willingness to participate in online-surveys - The case of e-mail questionnaires. In B. Batinic, U. Reips & M. Bosnjak (Eds.), Online Social Sciences (pp. 81-92). Seattle: Hogrefe & Huber Publishers.
6. Bruner, G. C., James, K, E., & Hensel, P. J. (2000). Marketing Scales Handbook: A Completion of Multi-item Measures, Vol. 3. Chicago: American Marketing Association.
7. Cavoukian, A., & Tapscott, D. (1996). Who knows: Safeguarding Your Privacy in a Networked World. New York: McGraw-Mill.
8. Clary, E. G., Snyder, M., Ridge, R. Copeland, J., Stukas, A., Haugen, J. & Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach. Journal of Personality and Social Psychology, 74 (6), 1516-1530.
9. Clary, E. G., Snyder, M., Ridge, R., Miene, P., & Haugen, J. (1994). Matching messages to motives in persuasion: A functional approach to promoting volunteerism. Journal of Applied Social Psychology, 24 (13), 1129-1149.
10. Dennis, A. R., Pootheri, S. K., & Natarajan, V. L. (1998). Lesson from the early adopters of Web groupware. Journal of Management Information Systems, 14 (4), 65-86.
11. De Souza, C. S., & Preece, J. (2004). A framework for analyzing and understanding online communities. Interacting with Computers, The Interdisciplinary Journal of Human-Computer Interaction, (accepted, in press), 1-26.
12. Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing, 21 (3), 241-263.
13. Eagly, A. H., & Chaiken, S. (1993). The Psychology of Attitudes. Fort Worth, TX: Harcourt Brace College Publishers.
14. Etzioni, A., & Etzioni. O. (1999). Face-to-face and computer mediated communities, a comparative analysis. The Information Society, 15 (4), 241-248.
15. Gastil, J. (1992). Why we believe in democracy: Testing theories of attitude functions and democracy. Journal of Applied Social Psychology, 22 (6), 423-450.
16. Göritz, A. S. (2004), The impact of material incentives on response quantity, response quality, sample composition, survey outcome, and cost in online access panels. International Journal of Market Research, 46 (3), 327-345.
17. Göritz, A. S., Reinhold, N., & Batinic, B. (2002). Online panels. In B. Batinic, U. Reips, and M. Bosnjak (Eds.), Online Social Sciences (pp. 27-47). Seattle: Hogrefe & Huber Publishers.
18. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis, 5th ed. Upper Saddle River, NJ: Prentice Hall.
19. Herek, G. M. (1987). Can functions be measured? A new perspective on the functional approach to attitudes. Social Psychology Quarterly, 50 (4), 285-303.
20. Huffman, D., Novak T., & Peralta, M. (1999). Information privacy in the marketspace: Implications for the commercial uses of anonymity on the web. Information Society, 15 (2), 129-140.
21. Horrigan, J. B. (2001). Online communities: Networks that nurture long-distance relationships and local ties. Pew Internet and American Life Project. Retrieved June 28, 2005 from http://www.pewinternet.org/report~display. asp?r=47
22. Internet World Stats. (2004, September). Internet usage statistics: The big picture. Retrieved June 28, 2005 from http://www.internetworldstats.com/ stats.htm
23. James, D. (2000). The future of online research. Marketing News, 34 (1), 1-11.
24. Katz, D. (1960). The functional approach to the study of attitudes. Public Opinion Quarterly, 24 (2), 163-204.
25. Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39 (1), 61-72.
26. Leary, M. R., Kelly, K. M., & Schreindorfer, L. S. (2001). Individual differences in the need to belong. Unpublished manuscript, Wake Forest University.
27. Lee, F. S., Vogel, D., & Moez, L. (2003). Virtual community informatics: A review and research agenda. Journal of Information Technology Theory and Application, 5 (1), 47-61.
28. Locander, W. B. & Spivey, W. A. (1978). A functional approach to attitude measurement. Journal of Marketing Research, 15(4), 576- 587.
29. Masci, D. (1999). Internet Privacy. In L. S. Sandra (Ed.), Issues for Debate in American Public Policy (pp. 175-191). Washington, D.C: CQ Press.
30. Nielsen//NetRatings. (2004). United States NetView Usage Metrics. Retrieved June 28, 2005 from http://www.nielsen-netratings.com/
31. O'Keefe, D. J. (2002). Persuasion: Theory & Research, 2nd Edition. Thousand Oaks, CA: Sage Publications, Inc.
32. Porter, C. E. (2004). A typology of virtual communities: A multi-disciplinary foundation for future research. Journal of Computer Mediated Communication, 10 (1). Retrieved June 28, 2005 from http://icmc.indiana.edu/ vol10/issue1/porter.html
33. Preece, J. (2000). Online Communities - Designing Usability, Supporting Sociability. New York: John Wiley & Sons, Inc.
34. Rheingold, H. (1991). A slice of life in my virtual community. In L. M. Harasim (Ed.), Global Networks (pp. 57-80). Cambridge, MA: MIT Press.
35. Rheingold, H. (1993). The Virtual Community: Homesteading on the Electronic Frontier. New York, NY: Harper Collins.
36. Ridings, C. M., & Gefen, D. (2004). Virtual community attraction: Why people hang out online. Journal of Computer-Mediated Communication, 10 (1). Retrieved June 28, 2005 from http://jcmc.indiana.edu/vol10/issue1/ridings~gefen. html
37. Smith, M. B. (1973). Political attitudes. In J. Knutson (Ed.), Handbook of Political Psychology (pp. 57-82). San Francisco: Jossey-Bass.
38. Stanoevska-Slabva, K. (2002). Toward a community-oriented design of Internet platforms. International Journal of Electronic Commerce, 6 (3), 71-95.
39. Wansink, B. (2001). Editorial: The power of panels. Journal of Database Marketing, 8 (3), 190-194.
40. Wansink, B., & Sudman, S. (2002). Predicting the future of consumer panels. Journal of Database Marketing, 9 (4), 301-311.