Blogs, advertising, and local-market movie box office performance

Management Science

Volumn 59, Issue 12, 2013, Pages 2635-2654

  Gopinath, Shyam ^a   Chintagunta, Pradeep K ^b   Venkataraman, Sriram ^c  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Advertising; Blogs; Consumer generated media; Endogeneity; Instrumental variables; Motion pictures; Online word of mouth; Social media

Indexed keywords

CONSUMER-GENERATED MEDIA; ENDOGENEITY; INSTRUMENTAL VARIABLES; ONLINE WORD OF MOUTHS; SOCIAL MEDIA;

BLOGS; ELASTICITY; INSTRUMENTS; MARKETING; MOTION PICTURES; POPULATION STATISTICS; STUDIOS;

COMMERCE;

EID: 84885418377     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2013.1732     Document Type: Article

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