Customers' participation in product development through crowdsourcing: Issues and implications

Industrial Marketing Management

Volumn 42, Issue 5, 2013, Pages 683-692

  Djelassi, Souad ^a   Decoopman, Isabelle ^b  

^a UNIV LILLE   (France)

^b SKEMA BUSINESS SCHOOL   (France)

Author keywords

Crowdsourcing; Customer participation; Open business model; Value co creation

Indexed keywords

EID: 84884168515     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.006     Document Type: Article

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