Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation

Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 211-218

  Baron, Steve ^a   Warnaby, Gary ^a  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

British Library; Co creation of value; Customer operant resources; Service dominant logic

Indexed keywords

EID: 79951556581     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.033     Document Type: Article

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