Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations

Industrial Marketing Management

Volumn 42, Issue 5, 2013, Pages 744-754

  Simmons, Geoff ^a   Palmer, Mark ^a   Truong, Yann ^b  

^a QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

^b RENNES SCHOOL OF BUSINESS   (France)

Author keywords

Business model; Digital marketing; Disruptive innovation; Marketing strategy; Value

Indexed keywords

EID: 84884148855     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.010     Document Type: Article

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