Exploring perceptions of interdependencies: Strategic options in supplier-customer relationships

Industrial Marketing Management

Volumn 39, Issue 6, 2010, Pages 936-946

  Munksgaard, Kristin Balslev ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Interdependency; Network picture; Product development; Relationship atmosphere; Strategy

Indexed keywords

EID: 77955324689     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.013     Document Type: Article

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