Towards pioneering through capabilities in dense and cohesive social networks

Journal of Business and Industrial Marketing

Volumn 27, Issue 1, 2011, Pages 41-56

  Parra Requena, Gloria ^a   Ruiz Ortega, María José ^a   García Villaverde, Pedro Manuel ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Footwear industry; Marketing; Marketing capabilities; Pioneering; Social capital; Spain; Technical capabilities

Indexed keywords

EID: 82555196067     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211188957     Document Type: Article

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