"What if technology worked in harmony with nature?" Imagining climate change through Prius advertisements

Organization

Volumn 20, Issue 5, 2013, Pages 679-704

  Garland, Jennifer ^a   Huising, Ruthanne ^a   Struben, Jeroen ^a  

^a MCGILL UNIVERSITY   (Canada)

Author keywords

Advertising; automobiles; climate change; co creation; environment; green marketing; greenwashing; harmony; hybrid vehicles; hyperreal; image analysis; imagining; polysemy; strategic ambiguity; sustainability

Indexed keywords

EID: 84884136308     PISSN: 13505084     EISSN: 14617323     Source Type: Journal    
DOI: 10.1177/1350508413489815     Document Type: Article

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