Shaping the body and technology: Discursive implications for the strategic communication of technological brands

European Journal of Marketing

Volumn 44, Issue 5, 2010, Pages 635-652

  Buchanan Oliver, Margo ^a   Cruz, Angela ^a   Schroeder, Jonathan E ^b  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

^b UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Brands; Management strategy; Marketing communications; Metaphors; Visual media

Indexed keywords

EID: 77952714353     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011032306     Document Type: Article

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