Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

Journal of Marketing Communications

Volumn 19, Issue 4, 2013, Pages 245-257

  Abendroth, Lisa J ^a   Heyman, James E ^a  

^a UNIVERSITY OF ST THOMAS   (United States)

Author keywords

consumer response; disclosure of agent brand relationship; source credibility; word of mouth

Indexed keywords

EID: 84883608555     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2011.631567     Document Type: Article

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