Application of customer lifetime value model in make-to-order manufacturing

Journal of Business & Industrial Marketing

Volumn 28, Issue 6, 2013, Pages 468-474

  Brashear Alejandro, Thomas ^a   Tukel, Oya I ^a   Dixit, Ashutosh ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Business improvement; Business process improvement; Customer lifetime value; Make to order; Manufacturing industries; Operations and production management; Process management

Indexed keywords

EID: 84881585126     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-04-2013-0099     Document Type: Article

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