Doing well by doing good: A quantitative investigation of the litter effect

Journal of Business Research

Volumn 66, Issue 11, 2013, Pages 2262-2268

  Roper, Stuart ^a   Parker, Cathy ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Branded litter; Branding; Corporate social responsibility performance; Experiment; Litter effect; Sustainability

Indexed keywords

EID: 84880953229     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.018     Document Type: Article

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