Sport sponsorship decision making in a global market : An approach of Analytic Hierarchy Process (AHP)

Sport, Business and Management: An International Journal

Volumn 2, Issue 2, 2012, Pages 156-168

  Lee, Seungbum ^a   Ross, Stephen D ^b  

^a UNIVERSITY OF AKRON   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Analytic Hierarchy Process (AHP); Global market; Marketing; Sponsorship; Sports

Indexed keywords

EID: 84880045024     PISSN: None     EISSN: 20426798     Source Type: Journal    
DOI: 10.1108/20426781211243999     Document Type: Article

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