The power of numbers: Investigating the impact of event roster size in consumer response to sponsorship

Journal of Advertising

Volumn 35, Issue 4, 2006, Pages 7-20

  Ruth, Julie A ^a   Simonin, Bernard L ^b  

^a RUTGERS UNIVERSITY   (United States)

^b TUFTS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846045125     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350401     Document Type: Article

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