SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport

Sport Management Review

Volumn 14, Issue 4, 2011, Pages 361-369

  Lee, Seungbum ^a   Walsh, Patrick ^b  

^a UNIVERSITY OF AKRON   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

AHP; Cost management; Intercollegiate sport; Marketing; Outsourcing; SWOT

Indexed keywords

EID: 80055104431     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.smr.2010.12.003     Document Type: Article

References (43)

1. Adler P. Making the HR outsourcing decision. MIT Sloan Management Review 2003, 45:53-60.
2. Anada J., Herath G. The use of analytic hierarchy process to incorporate stakeholder preferences into regional forest planning. Forest Policy and Economics 2003, 5:13-26.
3. Baldwing L., Irani Z., Love P. Outsourcing information systems: Drawing lessons from a banking case study. European Journal of Information Systems 2001, 10:15-24.
4. Berrett T., Slack T. A framework for the analysis of strategic approaches employed by non-profit sport organizations in seeking corporate sponsorship. Sport Management Review 1999, 4:21-46.
5. Burden W., Li M. Circumstantial factors and institutions' outsourcing decisions on marketing operations. Sport Marketing Quarterly 2005, 14:125-131.
6. Burden W., Li M. Minor League Baseball: Exploring the growing interest in outsourced sport marketing. Sport Marketing Quarterly 2009, 18:139-149.
7. Burden W., Li M., Masiu A., Savini C. Outsourcing intercollegiate sport marketing operations: An essay on media rights holders' strategic partnership decisions. International Journal of Sport Management 2006, 7:474-490.
8. Busi M. Editorial. Strategic Outsourcing: An International Journal 2008, 1:5-11.
9. Cheng E., Li H. Construction partnering process and associated critical success factors. Journal of Management in Engineering 2002, 18:194-202.
10. Clott C. Perspectives on global outsourcing and the changing nature of work. Business and Society Review 2004, 109:153-170.
11. Coward C. Looking beyond India: Factors that shape the global outsourcing decisions of small and medium sized companies in America. The Electronic Journal on Information Systems in Developing Countries 2003, 13(11):1-12.
12. DiMaggio P., Powell W. The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review 1983, 48:147-160.
13. Duke J., Aull-Hyde R. Identifying public preferences for land preservation using the analytic hierarchy process. Ecological Economics 2002, 42:131-145.
14. Elmuti D., Kathawala Y. The effects of global outsourcing strategies on participants' attitudes and organizational effectiveness. International Journal of Manpower 2000, 21:112-128.
15. Gay C., Essinger J. Inside outsourcing 2000, Nicholas Brealey, Naperville, IL.
16. Grewal C., Saren K., Gill S. A multicriteria logistics-outsourcing decision making using the analytic hierarchy process. International Journal of Services Technology and Management 2008, 9:1-13.
17. Kahraman C., Demirel N., Demirel T. Prioritization of e-Government strategies using a SWOT-AHP analysis: The case of Turkey. European Journal of Information System 2007, 16:284-298.
18. Kumar S., Eickhoff J. Outsourcing: When and how should it be done?. Information Knowledge Systems Management 2006, 5:235-259.
19. Kumar S., Aquino E., Anderson E. Application of a process methodology and a strategic decision model for business process outsourcing. Information Knowledge Systems Management 2007, 6:323-342.
20. Kurttila M., Pesonen M., Kangas J., Kajanus M. Utilizing the analytic hierarchy process (AHP) in SWOT analysis-A hybrid method and its application to a forest-certification case. Forest Policy and Economics 2000, 1:41-52.
21. LaLonde B. Extending the enterprise. Supply Chain Management Review 2005, 9(3):6-7.
22. Leanrned A., Christensen C., Andrews R., Guth D. Business policy: Text and cases 1965, Irwin, IL.
23. Lee S. Global outsourcing: A different approach to an understanding of sport labor migration. Global Business Review 2010, 11:153-165.
24. Li M., Burden W. Outsourcing sport marketing operations by NCAA Division I athletic programs: An exploratory study. Sport Marketing Quarterly 2002, 11:226-232.
25. Li M., Burden W. Institutional control, perceived product attractiveness, and other related variables in affecting athletic administrations' outsourcing decisions. International Journal of Sport Management 2004, 5:1-11.
26. Lombardo J., Smith M. Ga. Tech hands ticket sales to Aspire group. Sport Business Journal 2009, 12(6). pp. 6, 8.
27. Maltz A. Outsourcing the warehousing function: Economic and strategic considerations. Logistics and Transportation Review 1994, 30:245-265.
28. Masozera M., Alavalapati J., Jacobson S., Shrestha R. Assessing the suitability of community-based management for the Nyungwe Forest Reserve, Rwanda. Forest Policy and Economics 2006, 8:206-216.
29. Mello J., Theodore S., Terry E. A model of logistics of outsourcing strategy. Transportation Journal 2008, 47(4):5-25.
30. Mukherji S., Ramachandran J. Outsourcing: Practice and searching of a theory. IIMB Management Review 2007, 19:103-110.
31. Muret D. More colleges turn to sports retail pros. Sports Business Journal 2009, 12(6). pp. 3, 7.
32. Muret D. Global spectrum to operate fast-tracked Wizards stadium. Sports Business Journal 2010, 13(20):10.
33. Ourand J., Smith M. Wasserman to put media value on Big Ten title game. Sports Business Journal 2010, 13(19):4.
34. Rajan R., Srivastava S. Global outsourcing of services: Issues and implications. Harvard Asia Pacific Review 2007, 9(1):39-40.
35. Real-Time Technology Solutions Statistics related to offshore outsourcing 2007, Real-Time Technology Solutions, New York, (http://www.rtts.net/outsourcing/statistics/).
36. Saaty T. The analytic hierarchy process 1980, McGraw-Hill, New York.
37. Saaty T. Decision making for leaders: The analytic hierarchy process for decisions in a complex world 1982, Wadsworth, CA.
38. Saaty T. Decision making with the analytic hierarchy process. International Journal of Services Science 2008, 1:83-98.
39. Scott W. Institutions and organizations 1995, Thousands Oaks, CA.
40. Shaw S., Amis J. Image and investment: Sponsorship and women's sport. Journal of Sport Management 2001, 15:219-246.
41. Shrestha A., Alavalapati J., Kalmbacher R. Exploring the potential for silvopasture adoption in south-central Florida: An application of SWOT-AHP method. Agricultural Systems 2004, 81:185-199.
42. Yakhlef A. Outsourcing as a mode of organizational learning. Strategic Outsourcing: An International Journal 2009, 2:37-53.
43. Yang D., Kim S., Nam C., Min J. Developing a decision model for business process outsourcing. Computers & Operation Research 2006, 34:3769-3778.