New media, branding and global sports sponsorship

International Journal of Sports Marketing and Sponsorship

Volumn 10, Issue 1, 2008, Pages 15-28

  Santomier, James ^a  

^a SACRED HEART UNIVERSITY   (United States)

Author keywords

Branding; Globalisation; Marketing; New media; Sports sponsorship; Technology

Indexed keywords

EID: 70349121783     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: 10.1108/ijsms-10-01-2008-b005     Document Type: Article

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