Decision-making processes surrounding sponsorship activities

Journal of Advertising Research

Volumn 42, Issue 6, 2002, Pages 6-15

  Thjømøe, Hans Mathias ^a   Olson, Erik L ^a   Brønn, Peggy Simcic ^a  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644505488     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR.42.6.6     Document Type: Article

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