The potential contributions of sports sponsorship in impacting the product adoption process

Managing Leisure

Volumn 1, Issue 4, 1996, Pages 199-212

  Crompton, John L ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 85009628220     PISSN: 13606719     EISSN: 1466450X     Source Type: Journal    
DOI: 10.1080/136067196376302     Document Type: Article

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