Are all experiences of fit created equal? Two paths to persuasion

Journal of Consumer Psychology

Volumn 23, Issue 3, 2013, Pages 301-316

  Avnet, Tamar ^a   Laufer, Daniel ^b   Higgins, E Tory ^c  

^a YESHIVA UNIVERSITY   (United States)

^b VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^c Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Confidence in reactions; Feeling right; Involvement; Persuasion; Regulatory fit

Indexed keywords

EID: 84878931639     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.10.011     Document Type: Article

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