Seeing through smoke and mirrors: A critical analysis of marketing CSR

Journal of Business Research

Volumn 66, Issue 10, 2013, Pages 1915-1921

  Prasad, Ajnesh ^a   Holzinger, Ingo ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b YORK UNIVERSITY   (Canada)

Author keywords

Corporate marketing; Corporate social responsibility; Critical management studies; False consciousness; Ideology; Slavoj Zizek

Indexed keywords

EID: 84878626253     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.02.013     Document Type: Article

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