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Strategic Direction
Volumn 23, Issue 9, 2007, Pages 21-24
Unilever washes its hands of "philanthropy" motive while general electric profits by saving the world's resources: How social responsibility is also good for business
[No Author Info available]
Author keywords

Corporate strategy; Environmental management; Green marketing; Product design; Recycling; Social responsibility
Indexed keywords

EID: 34548185684     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540710779735     Document Type: Review
Times cited : (3)
References (3)
  • 1
    • 34548170650 scopus 로고    scopus 로고
    • "Heat is on for short-hauls"
    • November 9
    • Choueke, M. (2006), "Heat is on for short-hauls", Marketing Week, November 9, pp. 20-1.
    • (2006) Marketing Week , pp. 20-21
    • Choueke, M.1
  • 2
    • 33846479950 scopus 로고    scopus 로고
    • "Beyond the green corporation"
    • January 29
    • Engardio, P. (2007), "Beyond the green corporation", Business Week, No. 4019, January 29, pp. 50-64.
    • (2007) Business Week , Issue.4019 , pp. 50-64
    • Engardio, P.1
  • 3
    • 33747076983 scopus 로고    scopus 로고
    • "Recycle, reuse and reap"
    • August
    • Purdum, T. (2006), "Recycle, reuse and reap", Industry Week, Vol. 255 No. 8, August, pp. 38-43.
    • (2006) Industry Week , vol.255 , Issue.8 , pp. 38-43
    • Purdum, T.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.