Communications in social marketing

The SAGE Handbook of Social Marketing

Volumn , Issue , 2011, Pages 167-177

  Alden, Dana L ^a   Basil, Michael D ^b   Deshpande, Sameer ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF LETHBRIDGE   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878613140     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446201008.n12     Document Type: Chapter

References (77)

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