The power of the product P, or why toothpaste is so important to behavior change

Social Marketing Quarterly

Volumn 15, Issue 1, 2009, Pages 98-106

  Smith, Bill ^a  

^a NONE

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Indexed keywords

EID: 79959841347     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000802548985     Document Type: Article

References (5)

1. Kotler, P., & Clarke, R. N. (1987). Marketing for health care organizations. Englewood Cliffs, NJ: Prentice Hall.
2. Kotler, P., & Lee, N. (2007). Marketing in the public sector. Upper Saddle River, NJ: Wharton School Publishing.
3. Rothschild, M. L. (1999). Carrots, sticks and promises: A conceptual framework for the behavior management of public health and social issues. Journal of Marketing, 63, 24-37.
4. Smith, W. A. (2001). Social marketing lite: ideas for folks with small budgets and big problems. Washington, DC: AED.
5. Weibe, G. D. (1951). Merchandising commodities and citizenship on television. Public Opinion Quarterly, 15, 679-691.