Evaluation of a social norms marketing campaign to reduce high-risk drinking at the University of Mississippi

American Journal of Drug and Alcohol Abuse

Volumn 27, Issue 2, 2001, Pages 375-389

  Gomberg, L ^a   Schneider, S K ^a   DeJong, W ^a  

^a HARVARD SCHOOL OF PUBLIC HEALTH   (United States)

Author keywords

Alcohol; Evaluation; Prevention; Social marketing; Social norms

Indexed keywords

ALCOHOL CONSUMPTION; ARTICLE; DRINKING BEHAVIOR; EVALUATION; HUMAN; MARKETING; PERCEPTION; REGRESSION ANALYSIS; SOCIAL ASPECT; STUDENT; UNIVERSITY;

ADOLESCENT; ALCOHOL DRINKING; FEMALE; HEALTH PROMOTION; HUMANS; INCIDENCE; MALE; MISSISSIPPI; RISK FACTORS; SOCIAL BEHAVIOR; STUDENTS;

EID: 0034995927     PISSN: 00952990     EISSN: None     Source Type: Journal    
DOI: 10.1081/ADA-100103715     Document Type: Article

References (9)

1. Changes in binge drinking and related problems among American college students between 1993 and 1997: Results of the Harvard School of Public Health College Alcohol Study
2. College and student misperceptions of alcohol and other drug norms among peers: Exploring causes, consequences, and implications for prevention programs
3. Variation in perceived college drinking norms and its impact on alcohol abuse: A nationwide study
4. Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education programming
5. Changing the perception of the norm: A strategy to decrease binge drinking among college students