What matters: Factors influencing gay consumers' evaluations of "gay-friendly" corporate activities

Journal of Public Policy and Marketing

Volumn 32, Issue SPL.ISSUE, 2013, Pages 79-89

  Oakenfull, Gillian W ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

Gay and lesbian consumers; Gay identity; Public policy; Segmentation; Sex

Indexed keywords

EID: 84878412681     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.12.050     Document Type: Article

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