Effects of gay identity, gender and explicitness of advertising imagery on gay responses to advertising

Journal of Homosexuality

Volumn 53, Issue 4, 2007, Pages 49-69

  Oakenfull, Gillian ^a  

^a MIAMI UNIVERSITY   (United States)

Author keywords

Advertising effects; Advertising imagery; Consumers; Gay identity; Gay male; Gender; Lesbian; Marketing

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; ATTITUDE; FEMALE; GENDER IDENTITY; HOMOSEXUALITY; HUMAN; LESBIAN; MALE; MIDDLE AGED; PSYCHOLOGICAL ASPECT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; ATTITUDE; FEMALE; GENDER IDENTITY; HOMOSEXUALITY, FEMALE; HOMOSEXUALITY, MALE; HUMANS; MALE; MIDDLE AGED;

EID: 49949115741     PISSN: 00918369     EISSN: 15403602     Source Type: Journal    
DOI: 10.1080/00918360802101278     Document Type: Article

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