In-group and out-group influences on the consumption behavior of minority groups: The case of gay men

Journal of Public Policy and Marketing

Volumn 32, Issue SPL.ISSUE, 2013, Pages 70-78

  Hildebrand, Diogo ^a   Demotta, Yoshiko ^b   Sen, Sankar ^a   Kongsompong, Kritika ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b FAIRLEIGH DICKINSON UNIVERSITY   (United States)

^c CHULALONGKORN UNIVERSITY   (Thailand)

Author keywords

Collectivism; Consumer behavior; Social influence; Stigmatized group

Indexed keywords

EID: 84878405628     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.12.046     Document Type: Article

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