Exploring the importance of gay-friendliness and its socialization influences

Journal of Marketing Communications

Volumn 12, Issue 2, 2006, Pages 79-94

  Tuten, Tracy L ^a  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Gay marketing; Gay friendliness; Scale development; Socialization influences

Indexed keywords

EID: 33745568690     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260500422263     Document Type: Article

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