Consumer myths and the gay men and women who believe them: A qualitative look at movements and markets

Psychology and Marketing

Volumn 28, Issue 1, 2011, Pages 53-68

  Gudelunas, David ^a  

^a FAIRFIELD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78650164589     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20380     Document Type: Article

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