Researching Islamic marketing: Past and future perspectives

Journal of Islamic Marketing

Volumn 2, Issue 3, 2011, Pages 246-258

  Sandikci, Özlem ^a  

^a BILKENT UNIVERSITY   (Turkey)

Author keywords

Essentialism; Ethnography; Halal market; Islam; Islamic market segmentation; Islamic marketing; Muslim consumers

Indexed keywords

EID: 84878230106     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831111164778     Document Type: Review

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