Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment

Journal of Islamic Marketing

Volumn 1, Issue 1, 2010, Pages 51-62

  Zakaria, Norhayati ^a   Abdul Talib, Asmat Nizam ^a  

^a Universiti Utara Malaysia   (Malaysia)

Author keywords

Culture; Islamic; Market orientation; National cultures; Organizational culture

Indexed keywords

EID: 84863436749     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831011026222     Document Type: Article

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