On Islamic branding: Brands as good deeds

Journal of Islamic Marketing

Volumn 1, Issue 2, 2010, Pages 101-106

  Alserhan, Baker Ahmad ^a  

^a UNITED ARAB EMIRATES UNIVERSITY   (United Arab Emirates)

Author keywords

Brands; Islam; Religion

Indexed keywords

EID: 84863453700     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831011055842     Document Type: Article

References (6)

1. Alserhan, B. (2011), “Islamic branding: a conceptualization of related terms”, Journal of Brand Management (in press).
2. CIA (2009), The World Fact Book, available at: www.cia.gov/library/publications/the-world-factbook.
3. Copinath, A. (2007), “Branding faith”, The Edge, July 7.
4. JWT (2007), Study Reveals One of America's Biggest Hidden Niche Markets, JWT, New York, NY.
5. Nestorovic, C. (2010), Trends in the European Halal Business, United Arab Emirates University, Alain.
6. Saeed, M., Ahmed, Z.U. and Mukhtar, S.-M. (2001), “International marketing ethics from an Islamic perspective: a value-maximization approach”, Journal of Business Ethics, Vol. 32, pp. 127-142.