Shaping the Halal into a brand?

Journal of Islamic Marketing

Volumn 1, Issue 2, 2010, Pages 107-123

  Wilson, Jonathan A J ^a   Liu, Jonathan ^b  

^a UNIVERSITY OF GREENWICH   (United Kingdom)

^b REGENT'S UNIVERSITY LONDON   (United Kingdom)

Author keywords

Brands; Ethics; Islam; Marketing

Indexed keywords

EID: 79960358332     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831011055851     Document Type: Review

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