Compliance to Islamic marketing practices among businesses in Malaysia

Journal of Islamic Marketing

Volumn 1, Issue 3, 2010, Pages 286-297

  Abdullah, Kalthom ^a   Ahmad, Mohd Ismail ^a  

^a INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

Consumers; Individual perception; Islam; Malaysia; Marketing strategy; Promotional methods

Indexed keywords

EID: 84863448742     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831011082446     Document Type: Article

References (9)

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