The relationship between religiosity and new product adoption

Journal of Islamic Marketing

Volumn 1, Issue 1, 2010, Pages 63-69

  Ateeq ur Rehman, ^a   Shabbir, Muhammad Shahbaz ^b  

^a INTERNATIONAL ISLAMIC UNIVERSITY   (Pakistan)

^b Process and Energy Systems Engineering Center PRESTIGE   (Pakistan)

Author keywords

Consumer behaviour; Islam; New products; Pakistan; Religion

Indexed keywords

EID: 84864947482     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/17590831011026231     Document Type: Article

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