Loyalty to price tiers in purchases of bottled wine

Journal of Product and Brand Management

Volumn 14, Issue 1, 2005, Pages 57-64

  Romaniuk, Jenni ^a   Dawes, John ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Australia; Customer loyalty; Pricing; Wines

Indexed keywords

EID: 19944394229     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583752     Document Type: Article

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