Towards a new paradigm of measurement in marketing

Journal of Business Research

Volumn 66, Issue 9, 2013, Pages 1307-1317

  Salzberger, Thomas ^a   Koller, Monika ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Classical test theory; Formative indicator; Item response theory; Measurement; Rasch model; Response instruction

Indexed keywords

EID: 84878151292     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.030     Document Type: Article

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