Learning influence probabilities in social networks

WSDM 2010 - Proceedings of the 3rd ACM International Conference on Web Search and Data Mining

Volumn , Issue , 2010, Pages 241-250

  Goyal, Amit ^a   Bonchi, Francesco ^b   Lakshmanan, Laks V S ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b YAHOO RESEARCH   (Spain)

Author keywords

Influence; Social networks; Viral marketing

Indexed keywords

DATA SETS; MODEL PARAMETERS; PREDICTION PERFORMANCE; SOCIAL GRAPHS; SOCIAL NETWORKS; VIRAL MARKETING;

DATA FLOW ANALYSIS; INFORMATION RETRIEVAL; MARKETING; MATHEMATICAL MODELS; PROBABILITY; SOCIAL NETWORKING (ONLINE); WORLD WIDE WEB;

LEARNING ALGORITHMS;

EID: 77950933438     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1718487.1718518     Document Type: Conference Paper

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