A case for analytical customer relationship management

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 2336, Issue , 2002, Pages 14-27

  Srivastava, Jaideep ^a   Wang, Jau Hwang ^b   Lim, Ee Peng ^c   Hwang, San Yih ^d  

^a UNIVERSITY OF MINNESOTA   (United States)

^b CENTRAL POLICE UNIVERSITY   (Taiwan)

^c CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^d NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

DATA ANALYTICS; DATA WAREHOUSES; INFORMATION MANAGEMENT; PUBLIC RELATIONS; SALES;

CUSTOMER COMMUNICATIONS; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SEGMENTATION; DATA MINING COMMUNITY; INDIVIDUAL CUSTOMERS; KEY TECHNOLOGIES; MANAGEMENT TECHNOLOGIES; ORGANIZATIONAL ISSUES;

DATA MINING;

EID: 56149084533     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/3-540-47887-6_3     Document Type: Conference Paper

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