Assessing the readiness of firms for CRM: A literature review and research model

Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Volumn , Issue , 2003, Pages 10-

  Ocker, R J ^a   Mudambi, S ^a  

^a TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS VALUE; COMPETITIVE ECONOMY; CUSTOMER RELATIONSHIP MANAGEMENT; LITERATURE REVIEWS; RESEARCH MODELS; THREE DIMENSIONS;

PUBLIC RELATIONS;

EID: 84898668698     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2003.1174390     Document Type: Conference Paper

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