Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

Journal of Brand Management

Volumn 20, Issue 5, 2013, Pages 404-423

  Nysveen, Herbjørn ^a   Pedersen, Per E ^a   Skard, Siv ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

brand experience; brand experience dimensions; brand experience scale; customer experience; service brands; structural equation modeling

Indexed keywords

EID: 84876372100     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2012.31     Document Type: Article

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