Seeking the perfect customer experience: a case study of British Telecom

Strategic Change

Volumn 18, Issue 5-6, 2009, Pages 179-193

  Ojiako, Udechukwu ^a   Maguire, Stuart ^b  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79957562490     PISSN: None     EISSN: 10991697     Source Type: Journal    
DOI: 10.1002/jsc.846     Document Type: Article

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