Customer loyalty in social virtual worlds

22nd Bled eConference eEnablement: Facilitating an Open, Effective and Representative eSociety - Proceedings

Volumn , Issue , 2009, Pages 50-65

  Mäntymäki, Matti ^a  

^a TURKU CENTRE FOR COMPUTER SCIENCE   (Finland)

Author keywords

Customer loyalty; Enjoyment; Social virtual worlds

Indexed keywords

PURCHASING; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

BUSINESS ENVIRONMENTS; CUSTOMER LOYALTY; ECONOMIC VIABILITY; ENJOYMENT; EXPECTATION-CONFIRMATION MODELS; PERCEIVED ENJOYMENT; SOCIAL VIRTUAL WORLDS; STRUCTURAL EQUATION MODELLING;

SALES;

EID: 84876365488     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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