Measuring word of mouth: The questions of who and when?

Journal of Marketing Communications

Volumn 6, Issue 3, 2000, Pages 185-199

  Christiansen, Tim ^a   Tax, Stephen S ^b  

^a MONTANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF VICTORIA   (Canada)

Author keywords

Consumer Behaviour; Word Of Mouth

Indexed keywords

EID: 0345754503     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260050118676     Document Type: Article

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