Information diffusion and new product consumption: A bass model application to tourism facility management

Journal of Business Research

Volumn 62, Issue 7, 2009, Pages 690-697

  Hsiao, James Po Hsun ^a   Jaw, Chyi ^b   Huan, Tzung Cheng ^c  

^a Janfusun Fancyworld Corporation   (Taiwan)

^b NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^c NATIONAL PENGHU UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Advertising effectiveness; Bass modeling; Diffusion models; New product; Taiwan; Tourism

Indexed keywords

EID: 67349178584     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.08.002     Document Type: Article

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