Segmenting uncertain demand in group-buying auctions

Electronic Commerce Research and Applications

Volumn 9, Issue 2, 2010, Pages 126-147

  Chen, Jian ^a   Kauffman, Robert J ^b   Liu, Yunhui ^c   Song, Xiping ^d  

^a Beijing Jiaotong Universty   (China)

^b ARIZONA STATE UNIVERSITY   (United States)

^c China Shenhua Coal to Liquid and Chemical Co Ltd   (China)

^d CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Bidding strategy; Consumer behavior; Demand uncertainty; Economic analysis; Electronic markets; Group buying auctions; Market mechanism; Posted price mechanism; Simulation; Uncertainty risk

Indexed keywords

CONSUMER BEHAVIOR; COSTS; DECISION MAKING; ECONOMIC ANALYSIS; ELECTRONIC COMMERCE; RISK ASSESSMENT;

BIDDING STRATEGY; DEMAND UNCERTAINTY; ELECTRONIC MARKET; GROUP-BUYING AUCTIONS; MARKET MECHANISMS; PRICE MECHANISM; SIMULATION;

UNCERTAINTY ANALYSIS;

EID: 77949919101     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.03.001     Document Type: Article

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