Segmenting Greek tomato consumers: Policy and marketing insights towards a healthy diet

British Food Journal

Volumn 115, Issue 4, 2013, Pages 488-507

  Alamanos, Eleftherios ^a   Bourlakis, Michael ^b   Tzimitra Kalogianni, Irini ^c  

^a UNIVERSITY OF LINCOLN   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

^c ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Consumer behaviour; Consumer policy; Consumer segmentation; Diet; Fresh foods; Greece; Tomatoes

Indexed keywords

LYCOPERSICON ESCULENTUM; THESSALONIKI;

EID: 84875616162     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701311317801     Document Type: Article

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