Do “good” food products make others look “bad”?: Spin-off effects of labels for sustainable food production in the consumer perception

British Food Journal

Volumn 110, Issue 9, 2008, Pages 843-864

  Binnekamp, Menno ^a   Ingenbleek, Paul ^b  

^a 3M COMPANY   (United States)

^b WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Consumer behaviour; Food products; Labelling; Sustainable development

Indexed keywords

EID: 52449099179     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700810900576     Document Type: Article

References (41)

1. Ackerman, D. and Tellis, G. (2001), “Can culture affect prices? A cross-cultural study of shopping and retail prices”, Journal of Retailing, Vol. 77 No. 1, pp. 57-82.
2. Armstrong, J.S. and Collopy, F. (1996), “Competitor orientation: effects of objectives and information on managerial decisions and profitability”, Journal of Marketing Research, Vol. 33 No. 2, pp. 188-99.
3. Batson, C.D. (1987), “Prosocial motivation: is it ever truly altruistic”, Advances in Experimental Social Psychology, Vol. 20, pp. 65-122.
4. Beatty, S.E. and Talpade, S. (1994), “Adolescent influence in family decision making: a replication with extension”, Journal of Consumer Research, Vol. 21 No. 2, pp. 332-41.
5. Beharrell, B. and Denison, T.J. (1995), “Involvement in a routine shopping context”, British Food Journal, Vol. 97 No. 4, pp. 24-9.
6. Bhaskaran, S., Polonsky, M., Cary, J. and Fernandez, S. (2006), “Environmentally sustainable food production and marketing: opportunity or hype”, British Food Journal, Vol. 108 No. 8, pp. 677-790.
7. Bolton, L.E., Warlop, L. and Alba, J.W. (2003), “Consumer perceptions of price (un)fairness”, Journal of Consumer Research, Vol. 29 No. 4, pp. 474-91.
8. Bolton, R.N. and Lemon, K.N. (1999), “A dynamic model of customers' usage of services: usage as an antecedent and consequence of satisfaction”, Journal of Marketing Research, Vol. 36 No. 2, pp. 171-86.
9. Churchill, G.A. Jr (1979), “A paradigm for developing better measures of marketing constructs”, Journal of Marketing Research, Vol. 16 No. 1, pp. 64-73.
10. D'Souza, C., Taghian, M. and Lamb, P. (2006), “An empirical study on the influence of environmental labels on consumers”, Corporate Communications: An International Journal, Vol. 11 No. 2, pp. 162-73.
11. Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1995), Consumer Behavior, Dryden Press, Forth Worth, TX.
12. Grankvist, G., Lekedal, H. and Marmendal, M. (2007), “Values and eco- and fair-trade labelled products”, British Food Journal, Vol. 109 No. 2, pp. 169-81.
13. Ha, L. (1996), “Advertising clutter in consumer magazines: dimensions and effects”, Journal of Advertising Research, Vol. 36 No. 4, pp. 76-84.
14. Hurling, R. and Sheperd, R. (2003), “Eating with your eyes: effect of appearance on expectations of liking”, Appetite, Vol. 41 No. 2, pp. 167-74.
15. Ingenbleek, P.T.M. and Meulenberg, M.T.G. (2006), “The battle between ‘good’ and ‘better’. A strategic marketing perspective on codes of conduct for sustainable agriculture”, Agribusiness, Vol. 22 No. 4, pp. 451-73.
16. Johansson, L., Haglund, Å., Berglund, L., Lea, P. and Risvik, E. (1999), “Preference for tomatoes affected by sensory attributes and information about growth condition”, Food Quality and Preference, Vol. 10 Nos 4/5, pp. 289-98.
17. Jones, P., Comfort, D. and Hillier, D. (2003), “Retailing fair trade food products in the UK”, British Food Journal, Vol. 105 No. 11, pp. 800-10.
18. Jones, P., Clarke-Hill, C., Shears, P. and Hillier, D. (2001), “Retailing organic foods”, British Food Journal, Vol. 103 No. 5, pp. 358-65.
19. Karkoankar, P.K. and Mochis, G.P. (1982), “An experimental study of cognitive dissonance, product involvement, expectations, performance and consumer judgment of product performance”, Journal of Advertising, Vol. 11 No. 3, pp. 32-44.
20. Keller, K.L. (2002), Strategic Brand Management, Prentice-Hall, Upper Saddle River, NJ.
21. Kihlberg, I., Johansson, L., Langsrud, O. and Risvik, E. (2005), “Effects of information on liking of bread”, Food Quality and Preference, Vol. 16 No. 1, pp. 25-35.
22. Klein, J.G. and Dawar, N. (2004), “Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis”, International Journal of Research in Marketing, Vol. 21 No. 3, pp. 203-17.
23. Klein, J.G., Smith, N.C. and John, A. (2004), “Why we boycott: consumer motivations for boycott participation”, Journal of Marketing, Vol. 68 No. 3, pp. 92-109.
24. Kolk, A. and van Tulder, R. (2002), “The effectiveness of self-regulation: corporate codes of conduct and child labour”, European Management Journal, Vol. 20 No. 3, pp. 260-71.
25. Kugler, K. and Jones, W.H. (1992), “On conceptualizing and assessing guilt”, Journal of Personality and Social Psychology, Vol. 62 No. 2, pp. 318-27.
26. Levy, M. and Weitz, B.A. (1998), Retailing Management, McGraw-Hill, New York, NY.
27. Lichtenstein, D.R., Drumwright, M.E. and Braig, B.M. (2004), “The effect of corporate social responsibility on customer donations to corporate-supported nonprofits”, Journal of Marketing, Vol. 68 No. 4, pp. 16-32.
28. McDonagh, P. (2002), “Communicative campaigns to effect anti-slavery and fair trade: the cases of Rugmark and Cafédirect”, European Journal of Marketing, Vol. 36 Nos 5/6, pp. 612-66.
29. Mittal, B. (1989), “Measuring purchase-decision involvement”, Psychology & Marketing, Vol. 6 No. 2, pp. 47-162.
30. Nicholls, A.J. (2002), “Strategic options in fair trade retailing”, International Journal of Retail & Distribution Management, Vol. 30 No. 1, pp. 6-17.
31. Oliver, R.L. (1996), Satisfaction: A Behavioral Perspective on the Consumer, McGraw-Hill, New York, NY.
32. Oliver, R.L. and Swan, J.E. (1989), “Consumer perceptions of interpersonal equity and satisfaction in transactions: a field survey approach”, Journal of Marketing, Vol. 53 No. 2, pp. 21-35.
33. Richins, M.L. (1997), “Measuring emotions in the consumption experience”, Journal of Consumer Research, Vol. 24 No. 3, pp. 127-46.
34. Roozen, N. and van der Hoff, F. (2001), Fair Trade, the Story behind Max Havelaar Coffee, Oké Bananas and Kuyichi Jeans, Van Gennep, Amsterdam.
35. Schuhwerk, M.E. and Lefkoff-Hagius, R. (1995), “Green or non-green? Does type of appeal matter when advertising a green product?”, Journal of Advertising, Vol. 24 No. 2, pp. 21-31.
36. Sen, S. and Bhattacharya, C.B. (2001), “Does doing good always lead to doing better? Consumer reactions to corporate social responsibility”, Journal of Marketing Research, Vol. 38 No. 2, pp. 225-43.
37. Sen, S., Gürhan-Canli, Z. and Morwitz, V. (2001), “Withholding consumption: a social dilemma perspective on consumer boycotts”, Journal of Consumer Research, Vol. 28 No. 4, pp. 399-417.
38. Stewart, D.W. and Shamdasani, P.N. (1990), Focus Group: Theory and Practice, Sage, London.
39. Verhoef, P. (2005), “Explaining purchases of organic meat by Dutch consumers”, European Review of Agricultural Economics, Vol. 32 No. 2, pp. 245-67.
40. Waddock, S. and Bodwell, C. (2004), “Managing responsibility: what can be learned from the quality movement?”, California Management Review, Vol. 47 No. 1, pp. 25-37.
41. Zimmer, M.R. and Golden, L.L. (1988), “Impressions of retail stores: a content analysis of consumer images”, Journal of Retailing, Vol. 64 No. 3, pp. 265-93.