Comparative price advertising: Believe it or not

Journal of Consumer Affairs

Volumn 36, Issue 2, 2002, Pages 284-294

  Compeau, Larry D ^a   Grewal, Dhruv ^a   Chandrashekaran, Rajesh ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036905296     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2002.tb00434.x     Document Type: Review

References (22)

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